Schedule of By Design 2022


Lance Wyman /USA
Graphic Designer, Lance Wyman Ltd

Lance Wyman

Lance Wyman is a legendary designer specializing in iconography and wayfinding systems. He is best known for his work in Mexico City, including the graphics for the 1968 Olympics, the Metro rail system, and the 1970 World Cup of Soccer. He returned to New York in 1971 and formed Wyman & Cannan Ltd. Notable projects include the Washington DC Metro maps, the National Zoo, and the National Mall.

Current work includes the graphic system for “Movilidad Integrada”, the Mexico City integrated public transportation system. He has three major books published on his work, is a member of SEGD and AGI, and a recipient of the AIGA Medal.

Brian Collins /USA
Chief Creative Office of COLLINS

Brian Collins

Brian Collins is co-founder and Chief Creative Officer of COLLINS, the independent strategy and experience design company in San Francisco and New York City. In their work, they aim to mix imagination, craft and technology to build brands that can’t be ignored. Their clients include Spotify, Target, Nike, Disney, Dropbox, Microsoft, Riot Games, Chobani, Mailchimp and The San Francisco Symphony. They have been named by Forbes as one of the companies reshaping the future of brand building.
The company's first client was Nobel Laureate and former Vice President of the United States, Al Gore, with whom they worked to launch the first national campaign on stopping climate change in 2008.
Their work has been featured in The New York Times, Businessweek, Fortune, NBC News, MSNBC, ABC News and Fast Company, which named Brian an American Master of Design. For ten years prior to the founding of COLLINS, Brian was Chief Creative Officer of the design and innovation division of Ogilvy Worldwide. COLLINS has been repeatedly featured on Working Not Working’s annual list of companies "Creative People Want to Work For Next", along with Google, Tesla, Pixar and NASA. COLLINS was the first design company to appear on the AdAge A-List and has been awarded their Design Agency of the Year three times.
Brian is a Distinguished Alumnus of The Massachusetts College of Art & Design. He lives in Manhattan and in Woods Hole, Massachusetts.

Verònica Fuerte /ES
Founder & Creative Director, Hey

Verònica Fuerte

Verònica Fuerte is a designer and illustrator from Barcelona. In 2007 she founded her own studio, Hey. Hey creates fresh brands, conceptual communication campaigns, and unique illustrations for clients around the world. On top of that, their HeyShop works as a showcase of Hey’s personal initiatives and graphic expressions. Verònica also teaches at several different universities in Barcelona.

Anna Kulachek/UA/USA
Art Director, Graphic Designer

Anna Kulachek

Anna Kulachek is an Ukrainian graphic designer based in New York. She has worked with clients such as the MoMA, La Triennale di Milano, Nike, Apple, Calvin Klein, Prada. For the past eight years Anna worked as an art director at Strelka Institute for Media, Architecture and Design and its publishing house — Strelka Press.

David Numwami/RW/BE
Multi-instrumentalist, Songwriter

David Numwami

David Numwami is a Brussels-based solo artist and multi-instrumentalist who has released his debut EP in 2021. If the role of an artist in society is to reinvigorate a feeling for true beauty; put rose-tinted glasses on where a lot of us see grey, then Numwami is doing that with aplomb. Over the years, he has been a touring with multiple artists, including Charlotte Gainsbourg and Sebastien Tellier.

Hedda Lilleng /NO
Managing Director of Snøhetta Design

Hedda Lilleng

Hedda Lilleng is a designer, design strategist and writer, managing the Design arm of the reknown architect and design practice Snøhetta. Snøhetta practices a self-defined trans-disciplinary process in which different professionals – from architects and designers to visual artists, philosophers to sociologists – exchange roles in order to explore differing perspectives without the prejudice of convention. Their interdisciplinary design process ensures that projects are both poetic and pragmatic.

Tereza Ruller/CZ/NL
Co-Founder of The Rodina

Tereza Ruller

Tereza is one half of The Rodina (with Vit Ruller) a post-critical design studio with an experimental practice drenched in strategies of performance art, play and subversion. The Rodina invents ways in which experience, knowledge and relations are produced and preserved. In their work, Tereza and Vit often explore the spatial and interactive possibilities of virtual environments as a space for new thoughts and aesthetics that come forward from between culture and technology. The studio works mostly for the cultural clients such as Harvard GSD (USA), FRONT International (USA), Fotograf Magazine (CZ), CARA New York (USA), and Hyundai Card Library Seoul (KR).

Schedule of By Design 2022

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