Here you can watch our live stream from the archive.


Paula Scher /USA
Graphic Designer and Partner at Pentagram NY

Paula will debunk the myths about identity design. Using examples from her decades long career, she reveals lessons on creating recognisable, memorable and flexible design systems that took her 17 years of design practice to learn.

Paula Scher

Paula Scher is one of the most acclaimed graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart and accessible, her images have entered into the American vernacular.

Scher has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991. She has developed identity and branding systems, environmental graphics, packaging and publications for a wide range of clients that includes, among others, Walt Disney Imagineering, Shake Shack, Expedia Group, Dr.Jart+, Houzz, Tender Greens, Citibank, Bausch + Lomb, Microsoft, the Museum of Modern Art, Tiffany & Co, the High Line, the Public Theater, the Metropolitan Opera, Atlantic Theater Company, Jazz at Lincoln Center, the Philadelphia Museum of Art and the New York City Department of Parks and Recreation.

During the course of her career Scher has been the recipient of hundreds of industry honors and awards; she is a recipient of the National Design Award for Communication Design, the AIGA medal and the Chrysler Award for Innovation in Design, among others. Scher has been a member of the Alliance Graphique Internationale (AGI) since 1993 and served as its president from 2009 to 2012. She served on the Public Design Commission of the City of New York from 2006-2015.

She is an established artist exhibiting worldwide, and her designs are in the permanent collection of the Museum of Modern Art, the Cooper Hewitt National Design Museum, the Library of Congress, the Victoria and Albert Museum and other institutions.

Scher holds a BFA from the Tyler School of Art and a Doctor of Fine Arts Honoris Causa from the Corcoran College of Art and Design, the Maryland Institute College of Art and Moore College of Art and Design. She is the author of “Make It Bigger” (Princeton Architectural Press, 2002) “MAPS” (Princeton Architectural Press, 2011) and “Works” (Unit Editions, 2017), and “25 Years at the Public: A Love Story” (Princeton Architectural Press, 2020). Scher is featured in the 2017 Netflix series “Abstract: The Art of Design.”

James Victore /USA
Artist and Educator

Being creative in stressful times is impossible, unless you learn to deal with your stress. James Victore will give us specific tips on how to work with our fears and insecurities and make sure the instincts that shield us from failure don’t shield us from success, too.

James Victore

James Victore is an artist, author, and activist who teaches people how to illuminate their individual gifts in order to achieve personal greatness. Described as part Darth Vader, part Yoda, James Victore is the designer and creative thought leader whom people look to to find clarity and purpose in their life and work.

James is widely known for his timely wisdom and impassioned views about design and its place in the world. At the helm of his independently run design studio, James continually strives to make work that is sexy, strong and memorable; work that tows the line between the sacred and the profane.

James’ work has been exhibited (twice!) at the Museum of Modern Art in New York and is represented in the permanent collections of museums worldwide including the Louvre in Paris, the Stedelijk in Amsterdam and the Library of Congress. He has an Emmy, a gold and silver medal from the Art Directors Club, and a Grand Prix from the Brno Biennale amongst others. His clients include Adobe, MailChimp, Starbucks, Bobbi Brown Cosmetics, Aveda, Time and Esquire Magazines, Moet & Chandon, Yohji Yamamoto and The City of New York. His new book, “Feck Perfuction: Dangerous Ideas on the Business of Life” (Chronicle) will change your life.

Kenya Hara /JP
Graphic Designer and Theorist

Japanese creative director and design thinker Kenya Hara will show us how mundane activities can turn into a thrilling ad campaign, points out the importance of his students in the development of his own work and teaches us how to keep looking at things with fresh eyes instead of saying “I know, I know.”


Kenya Hara (b.1958) is a graphic designer, president of the Nippon Design Center Inc., and professor at Musashino Art University.

His highly-influential exhibition "RE-DESIGN: Daily Products of the 21st Century" toured worldwide, and he has built a reputation for producing exhibitions and educational programs that bring focus to new values by embracing keywords, such as “HAPTIC,” “SENSEWARE,” and “Ex-formation.” Much of his work, including the programs for the Opening and Closing Ceremonies of the Nagano Winter Olympic Games and promotion of Expo 2005, is deeply rooted in Japanese culture.

In 2002, Hara became MUJI's art director. His wide-ranging work is noted for its attention to transparency, and includes visual identity for Matsuya Ginza, Mori Building, Tsutaya Shoten, GINZA SIX, and MIKIMOTO. He was Chief Creative Director of the Japan House project for Japan’s Ministry of Foreign Affairs. In July 2019, he launched the HIGH RESOLUTION TOUR website as a new approach to tourism, exploring specific locations in Japan from an individual perspective.

Many of Hara’s books have been published in English, including Designing Design (Lars Müller Publishers, 2007), White (Lars Müller Publishers, 2009), Designing Japan (Japan Publishing Industry Foundation for Culture, 2018), and 100 Whites (Lars Müller Publishers, 2009).

Cas Holman/USA
Play Designer

How can play become a valued part of our design and business processes? In her talk, Cas Holman will remind us of the advantages of exploring unpredictable situations, dissolving hierarchy and collaborating in a set up with no instructions or clear end goals.

Cas Holman

Cas Holman is a Providence and Brooklyn based designer and educator. Her designs explore the intersection of play, learning and creativity and are used in K-12 classrooms, playgrounds, children’s museums, and public parks around the world.

Cas spent the last 15 years immersed in play, education and imagination. Through her company Heroes Will Rise, she designs and manufactures tools for imagination that use manipulatable parts and pieces inspiring constructive play, imaginative forms, and cooperative interactions between people. Abstract in their identity, these tool/toys encourage children and adults to imagine the origin and story of the toy as well as how to use it. “What is it?” and “What does it do?” are answered through playing with intuitive details, play prompts, and semiotic clues, making the instructions implicit in the tool/toy.

Cas is an Associate Professor of Industrial Design at the Rhode Island School of Design (RISD) and prototypes her playthings on five acres known as Camp Fun. Cas travels the globe to collaborate with thought and industry leaders in early education, curriculum design, public open space, and childhood advocacy. Her inspiring collaborators and clients include KaBOOM!, Cheng Xueqin, founder of Anji Play (Anji, China), Friends of the High Line (NYC), the 14th St Y Preschool and Jewish Community Center (NYC), and Lego Education (DK).

Stefan Sagmeister/USA/AT
Graphic Designer and Artist

Legendary designer Stefan Sagmeister will talk to Jakub Ptacin about how he distinguishes good ideas from bad ones, about balancing the quality of an idea and its execution and how one book completely changed his creative process.

Stefan Sagmeister

Stefan Sagmeister has designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. He’s a two time Grammies winner and also earned practically every important international design award.

Stefan talks about the large subjects of our lives like happiness or beauty, how they connect to design and what that actually means to our everyday lives. He spoke 5 times at the official TED, making him one of the three most frequently invited TED speakers.

His books sell in the hundreds of thousands and his exhibitions have been mounted in museums around the world. His exhibit ’The Happy Show' attracted way over half a million visitors worldwide and became the most visited graphic design show in history.

A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York.
Ideas and know-how from #bydesignconf -